Bridging the Divide: Navigating KPI Disagreements Between Marketing and Management Amidst a Broken Sales System

Marketing and Management Unraveling the Conundrum: Why KPIS Can’t Be Agreed Upon When the Sales System Is Broken In the fast-paced business world, Key Performance Indicators (KPIs) are the compass guiding organizations towards their objectives. KPIs are crucial metrics that quantify the success of various business activities, aiding in decision-making and performance evaluation. However, […]